Original poster design by Paula Scher (2013)
Reduced to its most basic functional elements, the bicycle is one of the greatest examples of modern design. Scher takes it to another level of complexity and simplicity – constructing it with the alphabet of its intent – an object with a public message. Formal, playful, simple, complex, elegant, understated; this is quintessential great design from an artist known equally for her artwork, design, and contributions to urban spaces and our environment.
Paula Scher began her career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1991 she joined Pentagram as a partner. She has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients. Her work has been exhibited worldwide and is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum, and the Centre Georges Pompidou.
The Public Works poster project initiated by Public Bikes invited 27 international designers to interpret the concept of “public” with a vision to reclaim urban streets, sidewalks and spaces for walking, biking and other social purposes. See all the Public Works posters here. (source: Public Bikes)
Parts Used: Chain