Original logo design by Planet Propoganda (2006)
In October of 1995 Doug Zell and Emily Mange left San Francisco to open an in-store coffee roaster-retailer on Broadway Avenue on the north side of Chicago. At that time they were simply hoping to bring great, fresh-roasted coffee to their own coffeebar with the help of a charming, but perhaps too often erratic 12-kilo roaster. Since then Intelligentsia has evolved considerably. Their goal is that each coffee is presented in an environment steeped in education and humility. They want great coffee to be revered, yet democratic, approachable and accessible. By illuminating what is possible with coffee, they hope to change forever how you think about it. (source: Intelligentsia)
Intelligentsia is a special place in Los Angeles for me. It’s the place I meet with friends for a ride, or the only coffee I drink with my boyfriend. We are proud coffee snobs, and Intelligentsia is our brand. Friends tell me what it’s like to work at Intelligentsia, which brings a smile to my face because what I hear is how every employer should be creating meaning for their employees.
Intelligentsia’s award winning brand was designed by Planet Propaganda in Madison, Wisconsin. Planet developed a dignified, aspirational sensibility for the brand that commanded a place in the high-end coffee market. Since the redesign, Intelligentsia has gone on to become one of the most highly regarded coffee brands in the nation. (source: Planet Propaganda)
Parts Used: Chain, Brake Levers, Pulley Cages, Pulley Works, Biospace Chainring, Reflectors, Schrader Valves