Back to the Future

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Original film logo design by Drew Struzan (1985)

It seems like fate that the 88th Hooptie happens to fall on the 29th anniversary of the release of Back to the Future. Written by Robert Zemeckis and Bob Gale, the movie came to be after Gale mused upon whether he would have befriended his father if they attended school together. In an early script, the time machine was designed as a refrigerator, and its user needed to use the power of an atomic explosion at the Nevada Test Site to return home. Zemeckis was “concerned that kids would accidentally lock themselves in refrigerators”, and found that it would be more convenient if the time machine were mobile. The DeLorean was chosen because its design made the gag about the family of farmers mistaking it for a flying saucer believable. (source: Wikipedia)

Design wise, we have the prolific Drew Struzan to thank for the logo lock up and original poster, a designer responsible for over 150 movie posters over the past 40 years. Struzan once lamented on the decline of traditional art in an e-mail exchange:

“I love the texture of paint made of colored earth, of oil from the trees and of canvas and paper. I love the expression of paint from a brush or a hand smearing charcoal, the dripping of paint and moisture of water, the smell of the materials. I delight in the changeable nature of a painting with new morning light or in the afternoon when the sun turns a painting orange or by firelight at night. I love to see it, hold it, touch it, smell it, and create it. My gift is to share my life by allowing others to see into my heart and spirit through such tangible, comprehensible and familiar means. The paint is part of the expression.”

I would like to thank Drew for those words, which mean so much in an age where your digital skill set can at times outweigh your tangible creativity outside of the digital realm.

Parts Used: Chain, Reflectors, Cranks, Triangle Wrench

  • Date: July 3, 2014
  • Filed under: Movies