In what other logo can you find a fish, a palm tree, a bowl, particles, and ice cream? That’s right, nowhere but on the Unilever logo. Unilever’s logo was designed to include 25 icons, each of which represents something important to the company. According to design agency Wolff Olins, Unilever decided that it was too diffuse, with too many brands, and with no unifying driver of growth. This logo design unified Unilever. This Hooptie was a request from the amazing Armin Vit from Under Consideration—and I love how the result is a commentary to the many parts that go into making a bicycle.
